Old Town Improv Co.
Old Town Improv Co. was a live comedy venue in the heart of San Diego's Old Town district. I was tasked with creating a brand identity that would feel at home in a rustic, historical district while still maintaining a hip, youthful relevance.
After the theater opened, I served as its artistic director. In addition to the regular responsibilities of the position - directing performances, casting actors, and managing theater staff, I created social media content, marketing materials, promotional videos, and continued to develop and expand the brand.
Staff Business Cards
Fully personalized, each containing little factoids about the staff member.
Theater Programs
Walls
RESTROOM SIGNAGE
"This is an actual ticket" tickets
Lobby Posters
From a series of framed posters featuring quotes by notable improvisors.
Menu Insert for Cafe Coyote
This 4"x9" card was included in diners' menus at a restaurant a few doors down from the theater.
Hotel Rack Cards
A few examples of simple 5"x7" rack cards designed for hotels in and around Old Town.
Improv Class Rack Card
Provided to community centers, cafes, and local businesses in and around Old Town.
(*The original photo used for this piece is a stock image. All other photography, unless noted, is my original work.)
SHOW BRANDING
Cast Portraits
