Camp Improv Utopia

Improv Utopia is a 501(c)(3) non-profit that offers 4-day theatre and arts-based retreats for adults, and I was hired to rebrand the organization.

After the initial rebrand, I continued to serve as their senior designer and brand manager. I expanded the brand by creating individual identities for each of Improv Utopia's different retreats, and created new promotional materials, apparel designs, social media content, and website front-ends.

Individual camp Logos

These "merit badge" logos provided each of Improv Utopia's camps with individual identities and color palettes while maintaining brand consistency.

CIU West, held annually in Cambria, CA.

CIU Ireland, which takes place just north of Dublin.

CIU East, held annually in Stroudsburg, PA.

CIU Yosemite, held annually in Oakhurst, CA.

An unused logo, developed for the board of directors.

An April Fool's thing, unfortunately.

Staff Business Cards

Camp program (CIU West shown)

Improv Utopia Promotional Video

Hoodie and Shirt Designs

Branded Maps

Cabin Emblems

Campers were organized by cabins (which were named after notable artists, scientists, and leaders), and I created these emblems to be used as profile pictures on social media. Eventually, they were turned into on-site signage, as well as stickers, pins, and magnets.

Before I'd post them on the camp social media accounts, I'd almost always hide a dinosaur in the background of the campers' group photos.
No reason. I didn't tell anyone. It feels good to finally get this off of my chest.